Eiichiro Tomiyama founded the Tomiyama company in 1924, back then a mere toy factory that favored tin as its material for making toy cars. In 1929, Tomiyama united Japanese toymakers into a sort of guild, and centralized the industrial toy-making facilities of Japan into a Toytown. The company name was changed to Tomy in 1963, in anticipation of its overseas debut.
Since then, Tomy toys have very successfully gained international brand trust and recognition, expanding its range of product type to baby carriers, night lights, and electronics. Tomy is one of the first companies to implement electronic parts in their toy products. They are best known for their Transformer toys, humanoid robots that could be folded up like a puzzle and have their shapes shifted into vehicles. The Transformer franchise spans several televisions series, comic books, and movies.
In 2006, Tomy merged with the Takara toy company, creating Takara-Tomy that is still known as Tomy overseas.
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