The Playskool Institute was founded by two schoolteachers who staunchly believed that play had educational value. Their company, partnered with the Schroeder Lumber Company, produced wooden teaching materials: building blocks, pull-toys, and puzzles. Since its founding in 1901, Playskool has merged and been purchased by several companies, changing their main stock each time. At one point it was checkers, dominoes, and construction sets, quality games that were nonetheless kept more to the entertainment value than the educational.
Much later, a subsidiary of Playskool Toys were formed that produced purely utilitarian baby products, bibs and bottles. Under management of the Hasbro company, their product line expanded to include licensed toys based on popular television programs, from Barney, to Arthur, to the Teletubbies, to Nickelodeon as a whole. Materials include books, children’s apparel, and even video games.
Today, Playskool is best known for toys such as Mr. Potato Head and Play-Doh.
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