Since its founding in 1969 by Thomas Murdough, Jr., the Little Tikes company has changed hands many times. Murdough was a visionary. His company’s first and best-known release, the Cozy Coupe toy car, has become iconic—a part of many a toddler’s childhood. The Cozy Coupe is a ride-on car toy, foot powered, molded from plastic with a characteristic rounded frame. Long hours of great fun can be had from such a simple toy, appealing, hardy, low-maintenance and safe.
The prevalence of Little Tikes toys in suburban homes, perhaps attracted the corporate leaders of another company to obtain Little Tikes as a subsidiary. That company was Rubbermaid, best known for producing many of the most common household items. Through the merger of Rubbermaid with Newell in 1999, and then this specific subsidiary in turn being acquired by MGA Entertainment in 2006, the Little Tikes toys endure, managing to be both familiar and distinguished.
The product line has certainly gained variety since the Cozy Coupe. Little Tikes is now also known for the plastic turtle sandbox, playhouses, sheds, and slides—all sturdy, stable, playground centerpieces. Parents can rest assured upon purchase of a Little Tikes toy, that its simplicity is also matched with the highest quality.
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