As opposed to action figures, which are usually modeled after people, action toys are often modeled after nonliving things. This can include models of vehicles, accessories, or even buildings with moveable fixtures. The popularity of the mecha genre of Japanese television programs launched several lines of action toys resembling giant robotic humanoids, because they are closer to vehicles than they are to actual characters. These models would be included in the action toys category, rather than action figures.
Action Toys also used to be a trademarked subsidiary of Action Products International, Inc., a Florida-based manufacturer of educational toys, as well as a distributor of a host of brand-focused consumer products. They boasted thousands of retail stores situated globally. They had also expanded to distributing arts and crafts materials. As of 2008, however, Action Products International no longer works in the toy business, having shunted their toy stores over to the entertainment, sports, art and lifestyle focused High-Five Sales & Marketing company. Now Action Products International focuses on digital services.
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